Kasa Indian Eatery Home

Archive for the 'Kasa Behind The Scenes' Category

Kasa’s Love / Hate Relationship with Yelp

July 6, 2010 by Anamika
How do I feel about Yelp?  Hmmm. If I’m really honest, I would say we have an intense love/hate relationship.
Kasa Castro and Kasa Marina are blessed to have excellent Yelp ratings — “people love us on yelp” :) — and many new customers find their way to our doors via Yelp.  For this, I am grateful and LOVE Yelp.
I also LOVE Yelp when we get reviews where people get our concept, appreciate our passion and recognize the food’s authenticity and quality.
And even though one of the hardest things on this planet is to receive negative feedback, we carefully study feedback as it allows us to learn what we are doing well and ways we can improve.  We also get to see how my staff is doing in delighting customers.
For all this, I also LOVE Yelp.
However (and you knew there’d be a however)….there are times when I want to tear my hair out, throw my laptop out the window and scream to no one in particular: “Come and say that to my face!”  Or “Go get a life!”  Or “What in the world are you talking about?” and “Clearly you are a vicious competitor posing as a Yelper!” (Whew, that felt good.)
Those outbursts are aimed at the small minority of Yelpers who have no idea about the topic that they have a strong negative opinion on.
My favourite examples are:
“The naan didn’t taste like naan.”  –> That’s because we don’t serve naan. We serve roti.
“Why are they serving Mexican black beans?”  –> We don’t serve black beans. We serve black lentils (daal).  There are dozens of different types of lentils.
“Why are there white people serving us Indian food?” —> We live in the United States of America!
And my favourite most hated comment: “It’s Americanized Indian food.”  –> It’s homestyle Indian food, different to what people may have tried before.
There isn’t much to do during these moments.  My first reaction is to fume and feel hurt and disappointed that people don’t realize their flippant remarks affect the hard work and love that we put into our business. Eventually I get over it, read the review again to see if there is useful feedback and remember why I love Yelp.
But I do secretly wish that I could concoct my own 1 to 5 star rating of these handful of ignorant yelpers based on the following criterion:
1 – How cute were they?
2 – How funny were they?
3 – How cheap (with their tip)?
4 – How clean (did they buss their table)?
5 – How polite?
But who has time for that? I just get back to trying to delight each and every customer… and the love/hate relationship with Yelp continues…
4 Comments Tags: , , , , .

The Resiliency of an Entrepreneur

May 12, 2010 by Anamika

So Suresh (my wonderful husband, co-owner of Kasa, Google employee) is speaking next week at the San Francisco Small Business Conference about how small businesses can use online tools to manage their business (using Kasa as a case study).  It got me thinking about entrepreneurship and how much resiliency is required to be successful.

When we meet other small business owners, there is a definite and instant camaraderie, an unspoken understanding that we belong to the same club.  No matter our product or service, our shared painful, exhausting, rewarding and sometimes humiliating experiences bond us together (even if we mercilessly compete with each other).

Acquaintances often ask us to share our experience of running a restaurant as they consider embarking on their own dream venture, so this post is for those brave souls.  I will say that Tim, Suresh and I are still seriously in learning mode even after 2 years, but so far this is a collection of what I’ve learned.

If you’re confident about your food and can raise enough money to get started, then you’ve just hit the tip of the iceberg. Thereafter, no matter how much preparation and due diligence you’ve done, chaos will ensue.  This is some of what we have been dealing with:

  • Smelling of Chicken Tikka ALL the time
  • Not seeing your children and family for days at a time (no exaggeration)
  • Being self critical to an extreme and disciplining yourself with an iron fist
  • Scrubbing things clean for hours
  • Lifting stuff so heavy, you permanently have shoulder or wrist aches
  • Controlling your emotions, not showing how upset or angry you are
  • Stopping yourself from stalking and throttling an ignorant yelper (although mostly people LOVE US ON YELP, and we LOVE them…   :)
  • Paying attention to mind numbingly boring details
  • Thinking, eating, sleeping and dreaming your restaurant
  • Listening to everyone on your staff’s issues and dealing with them
  • Going wherever necessary with your menu to shamelessly promote your restaurant
  • Making mistakes and moving on optimistically
  • Learning Spanish at 10pm at night after a long day at work
  • Watching your friends have a social life on the weekends without you since it’s your busiest work time
  • Trusting your instincts and confidently hiring (and firing) people
  • Forgetting about privacy – your phone is on 24/7
  • Having unyielding faith in your food and concept
  • Giving up everything you own to the bank, including your first born child
  • Did I mention…smelling of Chicken Tikka ALL the time!

On the flip side, there is nothing more I would rather be doing with my life as I love Kasa deeply — despite the occasions when I feel I can’t take the stress any more, like the time I checked myself into a hotel for the weekend, told Suresh and Tim I wasn’t coming in and switched my phone off.  I pretended to be a tourist with my English accent, walked the city, met a bunch of friendly Americans who gave me recommendations on where to eat, shopped and went back to Kasa recharged.

Most importantly, prepare to pace yourself and take a vacation before a breakdown.

If you’re still up for plunging ahead despite all this, then you’re as mad as we are and we look forward to bonding with you as a comrade in arms one day.

Anamika

0 Comments Tags: , , , , , .

In Defense of English Food

March 13, 2010 by Anamika

Recently I heard that London was named among the world’s top 5 food cities by Food & Wine Magazine. I have to admit I was suprised, as when I go back home to London, I don’t usually find this amazing food they talk about. For me, San Francisco wins hands down for the best food around.

In London’s defense, I will say that I spend most of my time in Hounslow/Southall, the Indian enclaves of London where I grew up — if you’ve seen the film Bend It Like Beckham, it was filmed round the corner from my house. There is some really good Indian/Pakistani food in Hounslow/Southall, but the rest is just fast food pizza, fried chicken and doner kebab shops. I usually don’t eat out much as I’m busy enjoying my Pinky Aunty’s Indian home cooking. (Most of Kasa’s recipes originated from Pinky Auntie.)

As a result, I’m not really in the know as to which restaurants to try in Central London for amazing food.

Having said that, English food can get a bad rap abroad, and I spend much of my time trying to defend it’s honour. I’ve spent the last two weeks in London visiting my cousin Amars who had a major operation and I took this opportunity to get through my list of ‘MUST EAT’ English food before I head back to San Francisco:

1) English Breakfast

There really isn’t anything as satisfying as this, especially after a hangover. Much as I like American breakfasts, nothing quite hits the spot like pork sausages (with absolutely no hint of apple or anything sweet in it), baked beans (again a lot less sweet), proper bacon (that is bacon with meat on it and not crispy fat), eggs, tomatoes and fried mushrooms. Admittedly the whole thing can be a little greasy and seriously filling, but it is utterly delicious and you don’t have to think about food for many many hours to come!

2) Chicken and Mushroom Pie

This pie is comfort food at it’s best. Shortcrust pastry soaked in the thick gravy of the chicken and mushroom filling… yum! Or even yummier is Steak and Kidney pie… wow! Pot pies in the US just don’t compare.

3) Savoury pastries

  • Sausage rolls – a delicious, basic English sausage covered in a very light flaky pastry… when it’s cold and raining outside and you need a snack, this totally lifts your spirits.
  • Cornish pasties – a thicker pastry filled with minced beef and vegetables.  I crave this from accross the continent constantly.

4) Treacle Pudding with Hot Custard

I might say that sometimes I miss this dessert more than my family in London. It’s a light sponge pudding that has been steamed with a thin layer of sweet treacle and covered with steaming hot custard. The endorphins released when you eat this are unparalleled. I really really wish that I could find this in SF. Has anyone seen it around?  I probably have gained quite a few pounds on this dessert alone.

5) English Roast

Roast Lamb, mint sauce, yorkshire pudding, basic boiled vegetables and roast potatoes (NO MASH) with really rich gravy (very different to American gravy) is divine. Eating this on a Sunday in the pub brings back great memories.

6) A visit to Nandos

No trip to London is complete for me without a trip to this popular South African chain of Chicken and Chips. They are super successful here and on their way to the US soon. Their peri peri marinated grilled chicken with peri peri sauce and wild herb sauce with chips (thick french fries) is superb. The sides are really good too. They have different levels of heat from lemon and herb all the way to xtra hot! I keep mine at the sensible medium heat.

I come back home to San Francisco tomorrow and will have to crave these foods until my next visit. It was funny to hear, though, that my cousin Amar was craving Kasa’s Chicken Tikka Masala Kati Roll from his recovery bed at Kings Hospital!

Get better quickly, Aams, so you can get to San Francisco for your kati roll fix!

Anamika

5 Comments Tags: , , , , , , , , .

The Nepali Sean Paul

February 16, 2010 by Anamika

The saying goes, “You can choose your friends, but not your family.”

In that same vein, you don’t always get to pick the people you work with despite having to spend hours with them.  This fact creates a kind of ‘Work Family’ dynamic where you learn some pretty interesting facts about your co-workers and start to feel comfortable with their unique quirky characteristics.

This staff spotlight is on Kalyan, one of our managers.  Although he would have loved to have written this himself, he informed me that he would need a couple of hours to put pen to paper, and that he simply does not have that kind of time in his day.  Between balancing a busy and demanding work day, a caring wife, a beautiful daughter (he’s a great dad) and a little bit of wine and cards, he has zero time to write!  So I’ll write about him instead.

Whilst you may have already experienced Kalyan’s friendly nature serving you lunch or dinner (or your drunken late night cravings at 2am in the Marina!), and you may have already expected that he is a rock star behind the scenes (hard working, talented and ethical), what you wouldn’t have known is that Kalyan literally is a ROCK STAR!

Allow me to share the latest interesting fact I discovered about Kalyan: introducing (for the first time in North America)………..’K2Z, the Nepali Sean Paul’.  Most definitely check out his video below!

We really do only hire Rock Stars at Kasa!   :)

Anamika

1 Comment Tags: , , .

Punjabi Santa

January 10, 2010 by Anamika

It’s 2010, the holiday season is over, and I’m glad!  Don’t get me wrong, I kind of like the holidays…. using up all my patience putting up lights on the tree, overeating, mandatory time with the family, missing folks back home and shopping (I hate shopping!). The highlights of this holiday season for me were:

  • Suresh’s joke about the ’Punjabi Santa’ (like Santa, he has a beard, is tall and plump, and say Hoy Hoy Hoy)
  • Going to Winter Wonderland in Tilden Park in Berkeley with the kids
  • Dancing to Country, Salsa and Hip Hop at the Kasa Staff Holiday Party

But I couldn’t relax, as in the midst of all this, K2 (aka Kasa Marina) launched and Tim and Mer had their third baby (aka V3).  This should have been a time of only serious hard work for us, and whilst all of us at Kasa put that work in, it had to be so stop and start because of the holidays.  We literally had to force ourselves not to think or do any work on Xmas day and spend it with our families, and try to understand that the government and rest of the country were going slower because of the holidays.

So I’m glad that life is back to normality and we can just steam ahead with work now, as we have a lot more ahead of us.  The pressure is on high, not only because we have a bigger space and higher rent at K2.  We opened around December 19, and these first few weeks have been pretty steady but not that many people in the Marina know that we exist yet and we need customers flooding in.

Whilst it’s exhilarating and satisfying to have a successful restaurant or to get some wonderful press,  margins in our business are slim so we have to be super successful to make it all add up, and that pressure extends all the way through to our staff. Our staff need their hours maxed out (or else we lose them) to make rent, support families here and back home, put themselves through school or, like our Line Cook Extraordinaire Gomez who is about to have his first baby, just survive in SF. The emotional pressure of being successful is intense as our families, staff, vendors and on and on rely on us.  More customers means more hours for our staff, which means more tips (which is vital to their livelihood) and ultimately more raises.

So instead of waiting around for the Punjabi Santa to deliver a bushel of money, we’ve come up with our own Kasa Plan of Action:

  1. Continue to keep the food as excellent as humanly possible
  2. Continue to train our staff to provide warm, wonderful service, even if on occasion you have to deal with a not-so-pleasant customer
  3. Community outreach and education in the Marina — introduce ourselves and turn people on to delicious, homestyle Indian food
  4. Connect with all of our customers as much as possible…like through this blog :)

I’m confident that with a little more time and work, we will all reap the rewards of our hard work, all whilst consistently giving our endless love to Kasa Castro.  In the meanwhile, we thank you all for your continued support and hope that you’ll pass the word to your friends.

Love, Anamika

5 Comments Tags: , , .